The Social Media Buzz Around Samsung’s “Growing Up” Ad
Samsung’s “Growing Up” ad, released in 2017, is a brilliant example of competitive advertising. It humorously follows Erik, a loyal iPhone user, as he navigates a decade of smartphone evolution. The narrative begins in 2007 when Erik excitedly buys his first iPhone. However, as the years progress, viewers witness the various shortcomings of his device. […]
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