Two people standing in front of the Amazon logo, smiling and posing, from the "Not Everything Makes the Cut" ad.

Amazon’s ‘Not Everything Makes the Cut’: Humor and Brand Trust

In 2021, Amazon introduced an engaging advertisement titled “Not Everything Makes the Cut.” This ad features the well-known voice assistant, Alexa, and humorously highlights the common challenges users face with voice technology. Throughout the commercial, viewers witness various scenarios where Alexa misinterprets commands. These situations are not only relatable but also light-hearted, capturing the audience’s attention while […]

Amazon’s ‘Not Everything Makes the Cut’: Humor and Brand Trust Read More »