buildings in various shapes illustrating the principles of shape psychology in architecture.

Shape Psychology: Enhance Brand Identity Through Design

Have you ever wondered why certain shapes evoke specific emotions or perceptions? The field of shape psychology explores the profound impact that design elements can have on our subconscious mind. From the curves of a logo to the angularity of a product, shapes can elicit strong feelings and influence our perceptions in surprising ways. In this article, […]

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