Netflix personalized recommendations and Coca-Cola's 'Share a Coke' bottles with names

Personalized Marketing: Make It Personal 

With consumers flooded by messages daily, standing out is more challenging than ever for brands. Conventional marketing strategies that use universally applicable, generic messaging are becoming less effective. Consumers crave recognition and appreciation. They refuse to be just another face in the crowd. This is where personalized marketing enters the picture, transforming the way companies […]

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