Brand Engagement

Two people standing in front of the Amazon logo, smiling and posing, from the "Not Everything Makes the Cut" ad.

Amazon’s ‘Not Everything Makes the Cut’: Humor and Brand Trust

In 2021, Amazon introduced an engaging advertisement titled “Not Everything Makes the Cut.” This ad features the well-known voice assistant, Alexa, and humorously highlights the common challenges users face with voice technology. Throughout the commercial, viewers witness various scenarios where Alexa misinterprets commands. These situations are not only relatable but also light-hearted, capturing the audience’s attention while […]

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A side-by-side comparison of Red Bull's Stratos jump and an Apple product launch event, showcasing two iconic moments in event marketing.

Event Marketing: Create Unforgettable Brand Experiences

Creating memorable experiences through event marketing is a powerful strategy that can significantly enhance brand engagement and loyalty. In today’s fast-paced digital landscape, consumers are inundated with advertisements and marketing messages. As a result, brands must find innovative ways to stand out and connect with their audiences on a deeper level. Event marketing creates opportunities

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