Fiat’s “Blue Pill” Ad: A Risky Gamble that Paid Off
Fiat‘s “Blue Pill” advertisement, which premiered during the 2015 Super Bowl, represents a bold and audacious marketing strategy. Created by The Richards Group, this ad features an elderly man who is eager to take what appears to be an erectile dysfunction pill. As he prepares for a romantic encounter, he inadvertently drops the pill out […]
Fiat’s “Blue Pill” Ad: A Risky Gamble that Paid Off Read More »