‘Alexa Loses Her Voice’: The Power of Humor in Ads
In 2018, Amazon captivated audiences with its Super Bowl ad titled “Alexa Loses Her Voice.” Lucky Generals, a creative advertising agency, humorously depicted what could happen if Alexa, the virtual assistant, lost her voice. The ad starts with a woman asking Alexa for the weather, but getting only a cough and silence. This comedic twist […]
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