Market Glimpse, Author at MARKET GLIMPSE

Emotional Branding: The Heart of Customer Engagement

In today’s fiercely competitive marketplace, businesses are constantly seeking innovative strategies to stand out and connect with their audience. One approach that has gained significant traction is emotional branding. This strategy taps into consumer emotions, enabling brands to forge deeper connections beyond mere transactions. By evoking joy, nostalgia, and empathy, brands create lasting impacts that […]

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Gordon Ramsay, Cardi B, Rebel Wilson, and Sir Anthony Hopkins attempting to replace Alexa in Amazon's Super Bowl ad.

‘Alexa Loses Her Voice’: The Power of Humor in Ads

In 2018, Amazon captivated audiences with its Super Bowl ad titled “Alexa Loses Her Voice.” Lucky Generals, a creative advertising agency, humorously depicted what could happen if Alexa, the virtual assistant, lost her voice. The ad starts with a woman asking Alexa for the weather, but getting only a cough and silence. This comedic twist

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Event Marketing: Create Unforgettable Brand Experiences

Creating memorable experiences through event marketing is a powerful strategy that can significantly enhance brand engagement and loyalty. In today’s fast-paced digital landscape, consumers are inundated with advertisements and marketing messages. As a result, brands must find innovative ways to stand out and connect with their audiences on a deeper level. Event marketing creates opportunities

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The iconic logos of Nike and Apple, two of the world's most recognizable brands.

Crafting a Winning Logo: The Art of Brand Symbols

Your logo is the face of your brand. It’s the first thing people notice and the lasting impression they have of your company. It’s the visual representation of your brand’s identity, values, and personality. That’s why it’s crucial to design a logo that not only looks great but also effectively communicates your brand’s message and

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David Beckham and Thierry Henry enjoying Lay's chips during the Chip Cam campaign.

Boost Your Advertising with Lay’s Chip Cam Techniques

In today’s fast-paced digital landscape, effective advertising is more crucial than ever for brands looking to capture consumer attention and drive engagement. The Lay’s Chip Cam campaign, featuring football legends David Beckham and Thierry Henry, serves as a prime example of how innovative strategies can elevate a brand’s visibility and connect with audiences on a

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A split image featuring the Ice Bucket Challenge on the left with participants pouring ice water over their heads, and Dumb Ways to Die on the right showcasing animated characters from the campaign.

Viral Marketing: Create Engaging Shareable Content

Viral marketing is a dynamic and impactful promotional strategy that leverages the power of social sharing to disseminate content rapidly across the internet. Unlike traditional marketing methods, which often rely on paid advertisements and targeted campaigns, viral marketing thrives on organic sharing and word-of-mouth promotion. The essence of this approach is to create content that

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Sensory Branding: Create Memorable Experiences

In today’s competitive marketplace, creating a memorable brand experience that resonates with your audience on a deeper level is crucial for standing out. Sensory branding is the art of engaging consumers through multi-sensory experiences, tapping into the power of sight, sound, smell, taste, and touch to forge an emotional connection with your brand. By appealing

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Mr. Bean holding a Snickers bar, preparing to take a bite.

Effective Advertising Secrets: Snickers Mr. Bean Campaign

The Snickers “Mr. Bean” advert, released in 2014, serves as an exemplary case study in how humor can significantly enhance an advertising campaign. Featuring the iconic character portrayed by Rowan Atkinson, the ad cleverly merges comedy with a universal message about hunger and transformation. Set against the backdrop of a martial arts epic, Mr. Bean’s

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Leveraging Influencer Marketing for Brand Growth

Influencer marketing has rapidly evolved into a cornerstone of modern digital marketing strategies, enabling brands to connect with consumers in authentic and impactful ways. By collaborating with individuals who possess significant online followings, brands can leverage the trust and rapport these influencers have built with their audiences. This approach not only enhances brand visibility but

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Storytelling: Transform Your Brand with Narrative Power

Storytelling is one of the most powerful tools we have for creating connections. Humans have been telling stories long before advertisements, social media, or written language. They shared them around campfires, through songs, and with cave symbols. Stories have always been a way for people to communicate shared values, convey important lessons, and pass down

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